Delta Las Vegas
This photography project captures the essence of the Las Vegas Strip through a series of airline advertisements. Focusing on Delta Airlines, the project combines the excitement of the city with the experience of air travel. The advertisements created aim to reflect the vibrant and luxurious atmosphere of Las Vegas, offering a glimpse into the city's lively and upscale character. Come fly with Delta!
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The project required participants to create a series of advertisements showcasing the Las Vegas Strip. The focus was on capturing the city’s vibrant and luxurious atmosphere through these ads.
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The main challenge was capturing the energy of the Las Vegas Strip in the ads. Balancing the city’s lights and activity while keeping a consistent design was difficult. Coordinating photography sessions for both interior and exterior shots required careful planning. Aligning the ads with the airline’s branding also added complexity.
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Solution: Develop a set of advertisements that capture the Las Vegas Strip’s unique features while maintaining a consistent style. Use careful photography and design to blend the city’s energy with the airline’s branding.
Thesis: The goal is to create advertisements that showcase the Las Vegas Strip and align with the airline’s branding, using thoughtful planning and design to deliver a clear and engaging visual message.
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Series of Advertisements: A collection of ads showcasing the Las Vegas Strip, each integrating the airline’s branding.
Photography: High-quality images from two sessions—one capturing the Strip and the other focusing on interior shots.
Design Layouts: Finalized designs for each advertisement, including graphics and text.
Presentation: A summary of the project, including a visual presentation of the ads and an explanation of the design choices.
Project Reflection
Working on the advertisement project was a fulfilling experience that allowed me to explore outside of the classroom and find inspiration. Capturing the city's essence cohesively in the whole series of advertisements was challenging, but I was pleasantly surprised by how well the ads came together! I consider one of my best work yet.
This project taught me valuable lessons in balancing multiple elements—like coordinating photography sessions and maintaining a consistent style across different ads. Through this, I became proficient in using Photoshop as well as Lightroom CC!
Overall, this project highlighted the importance of blending creativity with practical design, and it reaffirmed my passion for creating visually compelling work. It’s a reminder that thoughtful design can turn complex challenges into successful outcomes, and I’m proud of the results achieved.